Cloud TMS Software for Freight Brokers and 3PLs

A cloud-based TMS is transportation management software delivered through a secure SaaS platform instead of installed on local servers. For freight brokers and 3PLs, it centralizes load management, carrier sourcing, tracking, integrations, and operational workflows in an online system. LaneSurf extends this model with AI automation for carrier calls, booking, tracking, compliance checks, and connected freight execution.

LaneSurf is built for freight brokerages, 3PLs, logistics companies, and transportation brokers that need to scale operations without adding manual workload. It is especially relevant for teams managing high call volume, spot freight, carrier sourcing, rate negotiation, load tracking, compliance vetting, and fragmented workflows across TMS, spreadsheets, load boards, email, and phones.

LaneSurf connects with major TMS platforms including McLeod LoadMaster and PowerBroker, MercuryGate, Tai Software, Turvo, Revenova, Aljex, Tailwind TMS, and other modern transportation systems. Full TMS integration is targeted in under 10 days where applicable, and teams can start before integration by sending an Excel file of current loads.

LaneSurf can automate the source, quote, negotiate, vet, and book cycle. Its AI carrier sales agent contacts carriers by voice, email, and text, collects quotes, compares rates, negotiates within lane-specific thresholds, checks compliance rules, confirms load details, and passes booking context back to your TMS or dispatch board with a full audit log.

Yes. LaneSurf supports inbound and outbound carrier communication through AI voice, email, and text automation. It can answer inbound carrier calls instantly, run outbound outreach in parallel, collect load-specific details, negotiate rates, and escalate edge cases. This helps teams reduce missed calls during peak periods, after hours, weekends, and high-volume load-board activity.

LaneSurf service details state onboarding can begin in under 48 hours, with TMS integration targeted in under 10 days where applicable. For faster starts, teams can use a pre-integration workflow by providing current loads in Excel while deeper system connectivity is completed. Exact timing depends on integration scope, required connectors, and internal access approvals.

LaneSurf includes carrier vetting and compliance checks before booking. It can verify MC numbers, authority status, insurance, COI requirements, safety scores, cargo limits, and lane- or commodity-specific rules using integrations such as RMIS, MyCarrierPortal, Highway, Carrier Assure, and other compliance portals. Failed checks can trigger human handoff with audit context.

LaneSurf uses subscription SaaS pricing, with demos available at lanesurf.com. Pricing may vary by usage model, integration scope, team size, or automation requirements such as carrier calls, load booking, tracking, EDI, and TMS connectivity. The service catalog also references pilots on real loads, allowing teams to evaluate operational fit before broader rollout.