Freight Technology Platform for Brokers and 3PLs

Freight tech is software that helps logistics companies manage, automate, and optimize freight operations. For brokers and 3PLs, it can include carrier sourcing, load booking, rate negotiation, compliance checks, tracking, EDI, TMS integrations, and analytics. LaneSurf applies AI to these workflows so teams can contact more carriers, book faster, and reduce manual handoffs.

LaneSurf automates key brokerage workflows including outbound carrier outreach, quote collection, rate negotiation, carrier vetting, load booking, tracking, and exception management. It can call, email, and text multiple carriers in parallel, then route qualified, priced capacity back to your team or connected systems with logs and audit context.

LaneSurf is designed for rapid cloud SaaS deployment, with onboarding listed at under 48 hours. For teams that need TMS integration, the catalog notes integration can be completed in under 10 days. A pre-integration fast start may be possible using an Excel file of active loads while system connectivity is completed.

LaneSurf supports integrations with major freight systems, including TMS platforms such as McLeod, MercuryGate, Tai, Turvo, Revenova, Aljex, and Tailwind, with current scope to be verified. It also references DAT and Truckstop load board connections, EDI messages, ERP systems, and compliance portals such as RMIS, MyCarrierPortal, Highway, and Carrier Assure.

Yes. LaneSurf includes AI freight rate negotiation that contacts multiple carriers in parallel and works within lane-specific pricing thresholds. The service catalog notes customer data showing 8–10% better buy rates per load. Negotiation tone, firmness, escalation rules, and thresholds can be configured to match your operating procedures.

LaneSurf supports 24/7 inbound carrier call handling and load coverage for after-hours, weekends, and peak periods. The platform can answer calls, vet carriers, collect load information, negotiate within rules, and route booked or qualified loads back to your team with transcripts, logs, and context for review.

LaneSurf supports carrier vetting and compliance checks before booking. It can run MC vetting, COI verification, authority checks, safety score review, cargo insurance validation, and rule-based qualification through integrations with compliance providers. When a carrier fails a rule or presents an edge case, it can escalate to a human operator.

LaneSurf uses subscription SaaS pricing, with current per-seat, per-load, or per-rep pricing available through the company. The service catalog also mentions live demos, real-load pilots, onboarding under 48 hours, and TMS integration under 10 days. Pricing should be evaluated against load volume, workflow scope, integrations, and automation goals.